"Music videos are an art-form all on their own"

http://www.encyclopedia.com/doc/fullarticle/1G1-111388638.html :

- Music videos can have a positive effect on CD sales. More and more, it is expected that a music video will accompany a CD release to add to the artist's visibility and exposure in the market place.

- Much Music Television was launched in the early 1980s and became another avenue to expose an artist's image and talent. In this sense, the music video must be an extension of the CD concept and the marketing campaign.

- The standard for a music video is very competitive and it takes a lot more than taking a digital camera and shooting scenes at random. The video should have a concept and a plan to execute it.

- Today, producing music videos is an art and, increasingly, music video producers are being sought after much like their counterparts who produce the actual music. Some music videos can cost $10,000-plus to make but may not even get aired.

- The process for getting new music videos to air on music television is to initially full out the submission forms provided on the Web site at www.muchmusic.com. All videos received for a given week are reviewed every Tuesday by three to six programmers. A roundtable discussion takes place on the merits of the video, the marketability of the music and the current buzz on the artist. This will also determine if the video will play on Much Music, Much More Music, Much Vibe, Much Loud or Much More Retro. Once this has been done, just like radio airplay, it becomes a question of heavy, medium or low rotation. Coming out of the gate with heavy rotation means the video will be played at least once daily, medium rotation means it airs every second day and low rotation is every third day.

- A video can be upgraded from low to medium rotation based on positive viewer feedback and weekly music charts.